Experience-Led. Commercially Grounded. Built for Action.
Strategic, hands-on business consulting for founders and leadership teams navigating growth, change and complex challenges.
About Susi
Experience That Goes Beyond Theory
Susi Russell-Park is a Dubai-based business consultant, entrepreneur and founder with experience spanning private aviation, luxury lifestyle management, destination management, customer experience, service excellence and business operations.
Her entrepreneurial journey began in 2007, when she founded and operated a boutique fitness studio in Canary Wharf, navigating the business through the 2008 global financial crisis. She later founded and built GoToDXB in Dubai, leading the destination management and concierge business through the disruption of the COVID-19 pandemic, subsequent growth and continued market uncertainty.
Today, Susi works with founders, leadership teams and organisations across the UAE and internationally, providing strategic and practical support across customer and guest experience, operational improvement, business growth, project delivery and organisational change.
Her strength lies in understanding people, identifying what others miss and turning insight into practical action. Drawing on first-hand experience of building and adapting businesses through growth, disruption and change, she brings clear judgement, commercial awareness and hands-on execution to complex challenges.
Where I Add Value
Focused business consulting and practical support where experience, commercial judgement and execution can make the greatest difference — from strengthening performance and customer experience to navigating change and delivering complex projects.
Business Growth & Operational Improvement
Strengthening business operations, identifying barriers to growth and turning priorities into practical action. From organisational change to inefficiencies and execution gaps, the focus is on commercially grounded solutions that improve performance and deliver meaningful, sustainable results.
Customer Experience & Service Excellence
Improving customer and guest experience by identifying where service, journeys or delivery are falling short. Combining commercial awareness with first-hand high-touch experience, the focus is on strengthening service standards, team performance and the details that build loyalty.
Complex Projects & Strategic Execution
Bringing structure, momentum and experienced oversight to complex projects with multiple stakeholders and competing priorities. From project planning and coordination to problem-solving and delivery, the focus is on managing complexity, maintaining clarity and turning strategy into effective implementation.